March 26, 2020
In 1980, Apple Computer asked a group of guys fresh from Stanford’s product design program to take a $400 device and make it mass-producible, reliable and cheap.
Hovey-Kelley Design, had been working on projects for Apple Computer for a couple of years but wanted to develop entire products, not just casings and keyboards. Hovey had come to pitch Apple co-founder Steven Jobs some ideas. But before he could get started, the legendary high-tech pioneer interrupted him. “Stop, Dean,” Hovey recalls Jobs saying. “What you guys need to do, what we need to do together, is build a mouse.”
Hovey was dumbfounded. A what?
Their work transformed personal computing with the launch of the Apple Lisa, which turned out to be a commercial failure for Apple, the largest since the Apple III disaster of 1980. The intended business computing customers balked at Lisa’s high price and largely opted to run less expensive IBM PCs, which were already beginning to dominate business desktop computing. The largest Lisa customer was NASA, which used LisaProject for project management and which was faced with significant problems when the Lisa was discontinued.
Two advertizing headlines that highlight the exclusive Lisa GUI.
“So advanced, you already know how to use it.”
“If you can find the trash can, you can run a computer.”
Conceptually, the Lisa resembles the Xerox Star in the sense that it was envisioned as an office computing system; consequently, Lisa has two main user modes: the Lisa Office System and the Workshop. The Lisa Office System is the GUI environment for end users. The Workshop is a program development environment, and is almost entirely text-based, though it uses a GUI text editor. The Lisa Office System was eventually renamed “7/7”, in reference to the seven supplied application programs: LisaWrite, LisaCalc, LisaDraw, LisaGraph, LisaProject, LisaList, and LisaTerminal.
In honor of the designer(s) who created the original designs, fans of the Lisa and Macintosh are welcome to ⬇︎ download the collection of PDFs as a single zip file. The PDFs were output as per the summary below.
NOTE: The linked Dropbox previews lack fidelity. For proper rendition open directly in Adobe Acrobat Reader DC, Apple Preview or equivalent. It appears Dropbox engages some image proxy technology to display PDFs in the browser, resulting in significant image degradation.
If you have any leads to information on the original graphic designers please contact us..
Adobe PDF Preset: Custom
Compatibility: Acrobat 6 (PDF 1.5)
Marks and Bleeds
This post and the accompanying PDFs are published under the GNU General Public License